German publisher drops 12,000 PCs for Mac
Other July 7th, 2008
In a major overhaul of its IT system, German publisher Axel Springer AG said it has struck a deal with Apple to replace every one of its 12,000 active computers with Macs.
Axel Springer produces the popular German newspaper Bild and becomes the single-largest company in Europe to depend entirely on Apple hardware for its day-to-day business. The shift helps modernize the publisher's culture, according to company chief Dr. Mathias Döpfner.
The total cost of ownership of each system over its useful lifespan and simple design are also cited as reasons for the switch.
View Full Article: AppleInsider
Axel Springer produces the popular German newspaper Bild and becomes the single-largest company in Europe to depend entirely on Apple hardware for its day-to-day business. The shift helps modernize the publisher's culture, according to company chief Dr. Mathias Döpfner.
The total cost of ownership of each system over its useful lifespan and simple design are also cited as reasons for the switch.
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